Join the House — build your own fashion brand

PHOTO IN → TECH PACK + CAMPAIGN OUT
MATERIAL SPEC · 材料仕様 · NO.001 — 2026

One photo in.
A tech pack and a full campaign out.

Competitors turn your sketch into a spec sheet. I2P HOUSE turns your phone photo into a manufacturable garment and the campaign that sells it.

No technical designer. No photoshoot. No $1,400 first draft.

Your phone photoYour campaign poster

Concept preview shown — final campaign asset drops into /assets before launch.

The problem

The $1,400 wall in front of every garment you want to sell

A factory-ready tech pack

A technical designer charges $100 – $2,000 per garment. Without it, your factory guesses — and you pay for the guess in samples and reorders.

A launch photoshoot

Real product photography runs into four figures. So most indie brands launch with a camera roll and a hope — and it reads that way.

So you skip both

No spec means manufacturing roulette. No campaign means a quiet launch. The cost isn't the $1,400 — it's the brand that never quite starts.

How it works

Three steps from bedsheet to brand

  1. Shoot

    One phone photo of the real garment — worn or flat, on a bed, against a wall. It's how you already photograph your product.

  2. Generate

    I2P HOUSE reads the photo: a clean product image, a mirrored-logo check, and a factory-ready spec sheet a manufacturer can build from.

  3. Launch

    The same photo becomes your campaign — poster, lookbook cards, editorial treatments. One input, the whole launch.

What you get

One photo, six assets

Factory tech pack

Spec sheet (JSON + PDF) a manufacturer can build from — measurements, fabric estimate, seams, fit.

Clean product image

Background removed. The hero image for every listing, without a photoshoot.

Campaign poster

Launch-ready key art that makes the drop feel like a brand, not a side project.

Lookbook cards

Consistent product cards for your site, lookbook, and social — same language across every piece.

Editorial treatments

Composited shots and layouts that make one garment look like a line.

Brand-consistency guard

Catches the silent defect phone-first brands hit: the logo mirrored backwards in the photo — before it reaches a factory or a post.

Validated, not modeled

41 real garments, three live retail catalogs, zero failed

We ran the full pipeline — mirrored-logo check, clean image, factory-ready tech pack — against 41 real products pulled from three live, real-world retail catalogs, spanning everyday basics to structured, editorial pieces: blazers, jacquard jackets, tailored skirts, bomber jackets. Every item was read by live vision, not a placeholder or a synthetic test image. 0 of 41 failed.

Measured, not estimated: 173,182 real API tokens spent across the validation run, at roughly $0.006–$0.02 per garment. That's what it actually costs to run this today, not a modeled guess.

  • 41/41 real garments processed, 0 failures — live vision, not a demo
  • 109 automated tests green
  • Generalizes from everyday basics to complex, editorial construction

Internal validation research, run against real catalog photography for our own testing purposes — not a claim of partnership, affiliation, or endorsement by any retailer or brand.

I2P HOUSE
Built and tested on real garment photos concept preview

Pricing

Cheaper than the one thing you're about to buy

One freelance tech pack runs $100–$2,000. One photoshoot runs four figures. If you make one garment a month, I2P HOUSE pays for itself the first time you use it.

Free

$0

Try the full moment before a card is asked for.

  • 3 tech packs
  • Campaign renders, watermarked
  • See the one-photo → full-asset-set effect
Join the waitlist

Studio

$199/mo

Growing brands and small studios.

  • 150 tech packs / month
  • Unlimited campaign renders
  • 3 seats
  • Brand kit lock · priority processing
Join the waitlist

I2P HOUSE API

Embed photo-to-spec in your own product — print-on-demand, PLM, or manufacturing workflow. From $499/mo + usage.

Talk to us

Done for you — right now

We run your whole collection through the system and hand you finished tech packs + the campaign set. $500 – $1,500 per collection, delivered in about a week.

Start a collection

Straight answers

Asked often, answered honestly

There are already AI tech pack tools. Why you?

There are, and some are good — they turn a sketch into a spec sheet and stop. I2P HOUSE turns a photo of a real garment into the spec and the campaign. If you only need a spec sheet, honestly, use one of them.

Will a factory accept the pack?

For simple construction it gets you most of the way, and factories work from it. For complex technical construction you still want a technical designer — we won't pretend otherwise. It's the starting point that saves you the $100–$2,000 first draft.

Can't I just use a general chat app for this?

You can — that's literally how this started. The difference is consistency and guardrails, like catching that your logo is mirrored before it's printed, which a general chat won't flag. Try the free tier and judge the difference yourself.

Who else uses it?

You'd be early — I2P HOUSE is in private beta, built and tested against real garment photos during development, not invented customers. Founding members get a locked rate for coming in early.

Private beta

Your photo is already good enough.
Let's prove it.

I2P HOUSE is opening in private beta. Founding members lock $29/mo (list $49) for the first 50. We read every reply — tell us what breaks. We're also looking for a handful of pilot brands willing to run their own catalog through it, and a partner to co-develop the embedded API for print-on-demand and PLM platforms.

Prefer email? Write to admin@integrated-performance.institute.